Cool piece in the Indian Express on a tribe that’s gone from subsisting on sales of pulses to positioning the coffee it grows as a brand symbolizing sustainable development in emerging markets:

The foundation helped the around 8,000 tribals of the valley organise themselves into the Small and Marginal Farmer Mutually-Aided Cooperative Society, with support from the Green Development Foundation of the Netherlands, and assisted them in setting up a coffee processing plant with machinery imported from the UK.

The Tribal Cooperative set up by the farmers happens to be the only cooperative in the country to have both fair trade and organic trade certification.

Although the tea culture in India seems much more entrenched than the coffee culture, there’s a surprisingly long coffee tradition:

One of my favorite places in Delhi is a small shop tucked into Lodhi Colony’s Khanna Market; the man there sells all manner of coffee and tea, including hard-to-find (in the subconty) brews like genmaicha. But even though the proprietor cordially chats as he has someone grind fresh beans just as you like them, the best part of the place hands down is the large framed posters on the wall of what appear to be vintage ads from the Coffee Board of India.

The image I’ve posted here is from the Coffee Board’s Web site, but for the life of me I can’t find any other of these gems. Anyone got a hot lead?