Interesting interview in the Times business section with the head of Bigelow tea — the reporter focuses on how Bigelow is trying to position itself in new media, and indeed, the company’s Web site is rife with info, including recipes, health news, and a blog. Cindi Bigelow also has a YouTube account, where she tells you how to make tea; but don’t worry, she’s not too uptight — she even notes that the “tea police won’t come to your house if you don’t do it right.”

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