Cool piece in the Indian Express on a tribe that’s gone from subsisting on sales of pulses to positioning the coffee it grows as a brand symbolizing sustainable development in emerging markets:

The foundation helped the around 8,000 tribals of the valley organise themselves into the Small and Marginal Farmer Mutually-Aided Cooperative Society, with support from the Green Development Foundation of the Netherlands, and assisted them in setting up a coffee processing plant with machinery imported from the UK.

The Tribal Cooperative set up by the farmers happens to be the only cooperative in the country to have both fair trade and organic trade certification.

Although the tea culture in India seems much more entrenched than the coffee culture, there’s a surprisingly long coffee tradition: