Witness Times Private Treaties, a hideous sham of a venture by which advertisers buy space in the Times of India, and TOI, in turn, buys a stake in the company doing the advertising, all in the name of synergy and profits and whatnot.

As Indian media watchdog The Hoot notes, “The more competitive the media business gets, the more inventive media houses become. And it becomes more of a headache to track the ethical dimensions and conflict of interest possibilities that emerge.” The newspaper industry in the subcontinent may be flourishing, but it’s certainly not without its discontents.

Advertisements