Ratan Tata’s done it: the Rs 1 lakh (about $2,500) car (the Nano! We’re not at all trying to capitalize on the cache of Apple!) is born. Read all about it at the Indian Express, and then ponder what this all means for the environmental movement, for Delhi and Mumbai’s already-intolerable traffic, and for the spirit of the subcontinent’s rising middle class.
Oh, and because it never gets old, Indian traffic!:
January 11, 2008 at 11:05 pm
The “people’s car” is a wonderful example of India’s mid-20st Century mindset and its squandered chance at 21st Century development. My short essay on this can be read at http://memestreamblog.wordpress.com/2007/10/12/india-going-nowhere-fast/.
MBJ